Jen Fletcher is a high-level multi-industry content creator who specialises in story. Her experience spans advertising, marketing, film, tv, video, publishing & corporate.
OVERVIEW
10+ YEARS EXPERIENCE
Creative Direction
&
Copywriting
6+ YEARS EXPERIENCE
Screenwriting, Script Editing & Development
5+ YEARS EXPERIENCE
Creative Management,
Mentoring Skills
2 YEARS EXPERIENCE
Directing Live Action
&
Animation
PITCH & PRESENTATION
Strong & Persuasive Pitch Skills
10+ YEARS EXPERIENCE
High Level Stakeholder Management
10+ YEARS EXPERIENCE
Creative Strategy
AWARDS INTERNATIONAL
14+ Awards for Video
AWG Award
Blue Cat Award
RESUME
June 2019 - Current
COVERFLY - STORY DEVELOPMENT & ANALYST
Development, Analysis, evaluation and recommendation of film, TV and manuscripts across all genres for production. Managing and mentoring writers, directors on their script. Guiding them to craft and story techniques to strengthen their script. Recommend producers, studios and competitions on the merits of various projects for sale, production or competition judgement.
Dec 2016 - May 2019
CREATIVA -
HEAD OF CREATIVE &
SCRIPT DIRECTOR
Managing clients, developing concepts and pitching ideas and proposals. Scripting and directing copy and video shoots, managing editors, designers, animators, producers, and signing off projects. Educating and inspiring the team and hiring, developing and managing the creatives. Won multiple awards for the work here.
June 2015 - May 2017
STORY WORKS -
CREATIVE DIRECTOR
Working under my own business, I acted as creative director and copywriter for multiple clients and agencies in a consultant capacity: work included campaigns for: Mondalez: Dairy Milk & Philadelphia, Sensis, Telstra, Berri, Coles, Carmans, Lexus, Westpac, Amex, Village Roadshow,
18 Months
NOISY BEAST - CREATIVE DIRECTOR & SENIOR COPYWRITER
Developing all written narrative and visual concepts for Swisse and Earth Choice brands. Providing creative direction support to the CD. Managing copywriters and freelance staff when necessary. Creating campaigns and messaging to meet brand requirements and target audience. High level pitch presentations and communication strategy.
2+ years
IDEAWORKS - SENIOR/LEAD CREATIVE
High level concept and copy work for brands: Dick Smith, Pet Barn, Emirates, Rebel Sport, Move. Client facing, the role developed campaigns from social all the way through to TVC/film. Interrogating briefs and working closely with production and media for best results.
2+ years
GEORGE PATTERSON Y&R - SENIOR COPYWRITER
Creative concept and copywriting for brands: Revlon, Jagermeister, Emirates, LG Electronics. The role was intended to be contract only but I was employed full time and worked across the Y&R group which at the time was GP, VML, Ideaworks in Sydney.
QLD GOV - SENIOR COMMS & ADVERTISING CAMPAIGN PRODUCER
Creating and managing the road safety campaign and off shoot campaigns. Managed a large network of suppliers and stakeholders including high level ministers. Responsible for hiring, budgetary management, reports, proposals, and all creative communications and events associated with the campaign. The success of this campaign meant I was offered a higher level position but my partner was offered a position in Sydney and we moved shortly after.
WYNDHAM WORLDWIDE - COPYWRITER TO MANAGER
Copywriting and comms production for large network of hotels and resorts and travel sites. Role included writing and art direction for all digital and social components including the widely circulated travel magazine. My success in this role saw me move from entry level copywriter to copy manager second in charge. During my time here we were responsible for rebranding and repositioning the global company.
WANT MORE?
For more information about previous roles, contract positions or brands I've worked for I'd be happy to share this information on request.